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組織機構 Institutional framework

主辦單位：國家國際貿易促成委員會濟南市分會

山東中貿國際經濟貿易進步促成中心

承辦單位：山東中貿國際會展有限公司

支持單位：國家酒類流通協(xié)會

邀請單位：香港葡萄酒商會、澳大利亞國家總商會、澳大利亞國際商會、西班牙中國對外貿易公署、西班牙瓦倫西亞對外貿易局、西班牙卡斯蒂利亞-拉曼洽地區(qū)貿促會、西班牙阿拉貢地區(qū)對外貿易局、國家西班牙商會、法國南部Suddefrance，國家法國工商會、意大利中國酒業(yè)促成中心、國家意大利商會、南非共和國經貿促成局、南非-國家經貿協(xié)會、葡萄牙釀酒合作社結合會、葡萄牙及國家青年企業(yè)家協(xié)會、葡萄牙經貿促成局、摩爾多瓦國家社會經濟合作中心、智利國家工商業(yè)結合會、智利國家商會、羅馬尼亞大使館、智利領事館商務部、美國加州餐酒協(xié)會、加拿大中華總商會。

Sponsor: China International Trade Promotion Commission Jinan City Branch
Shandong Center for International Economic and Trade Development
Contractors: Shandong Zhongmao International Convention and Exhibition Co., Ltd..
Support unit: China Wine Circulation Association
Invitations: Hong Kong Wine Chamber of Commerce, Australian Chinese Chamber of Commerce, Australian International Chamber of Commerce, Spanish National Foreign Trade Office, Valencia Foreign Trade Office of Spain, Lamanqia of Spain, Aragon Regional Foreign Trade Office of Spain, Spanish Chamber of Commerce of China, Suddefrance of southern France, French Chamber of Commerce and

Industry of China, National Wine Promotion Center of Italy, Italian Chamber of Commerce of China, Economic and Trade Promotion Bureau of the Republic of South Africa, South Africa-China Economic and Trade Association, Portuguese Brewery Association, Portuguese and Chinese Youth Entrepreneurs Association, Portuguese Economic and Trade Promotion Bureau, Moldovan China Center for Social and Economic Cooperation, Chilean Federation of Commerce and Industry, Chilean Chinese Chamber of Commerce, Romanian Embassy, Chilean Consulate, California Wine Association, Canadian General Chamber of Commerce.

領域背景 Industry background

隨著我國經濟社會一直進步、人民生活能力一直提升，以及國際間交流的一直增多，葡萄酒作為世界通順型飲料酒，出現(xiàn)出突出的潛力與魅力。葡萄酒產業(yè)是復合型產業(yè)，是國際公認的可連續(xù)進步的健康生態(tài)產業(yè)。2019年上半年，我國葡萄酒進口量為38.54萬千升，同比增長25.8%，國家已經成為世界上葡萄酒市場進步最快的中國。

山東豈但是國家葡萄酒最重要的產區(qū)，也是葡萄酒消費大省，葡萄酒消費量、銷售收入、利稅均位于全國前列。漂亮的泉城--濟南作為省會城市，位于華北、華中、華東地區(qū)的疊合帶，區(qū)位優(yōu)勢明顯，又具有便當?shù)慕煌āa業(yè)、流通等各方優(yōu)勢，已經構成輻射華北、華東、中部的葡萄酒買賣中心，具備引領領域進步的責任，眾多國際大型酒莊和品牌都在濟南設立辦事處和代表處，全市有近千家葡萄酒進口商、貿易公司、經銷代理商、從業(yè)者數(shù)萬人，是一個新型的葡萄酒消費市場，市場進步潛力突出，具有舉辦國際葡萄酒展覽會的天時、地利優(yōu)勢。

With the development of our country undefineds economy and society, the improvement of people undefineds living standard and the increasing of international communication, wine, as a kind of unobstructed beverage wine in the world, presents great potential and charm. The wine industry is a composite industry and an internationally recognized healthy ecological industry for sustainable development. In the first half of 2019, the amount of wine imported in China was 38.54 million litres, an increase of 25.8 million over the same period. China has become the fastest growing wine market in the world.

Shandong is not only the most important region of wine production in China, but also the province of wine consumption, the consumption, sales revenues and taxes are among the highest in the country. As the capital city of Jinan, the beautiful Spring city is located in the superimposed zones of North China, Central China, and East China. It has obvious geographical advantages, and it also has the advantages of convenient transportation, industry, circulation, and so on. It has formed radiation in North China and East China. The central wine trading center has the responsibility of leading the development of the industry. Many international large wineries and brands have set up offices and representative offices in Jinan. There are nearly 1,000 wine importers, trading companies and distribution agents in the city. Tens of thousands of practitioners, is a new wine consumer market, the market development potential is huge, with the international wine exposition of the timing and geographical advantages.

定位主旨 Positioning purposes

國家（濟南）國際葡萄酒展覽會將以“展覽、貿易、論壇、大資料”等熱點主題開展，定位B2B專業(yè)盛會，采取不同化的辦展思路，以高端化、品牌化、國際化進步模式，打造國家最大的葡萄酒領域貿易展會，每年按期5月舉辦，辦成立足濟南、輻射全國、貿易全球的領域盛會。

China (Jinan) international wine exposition will be carried out with "exhibition, trade, forum, big data" and other hot topics, positioning B2B professional pageant, adopting differentiated exhibition ideas, as the high-end, brand, international development model, to create the largest wine trade fair in China. Helding regularly in May every year, to set up Jinan, radiation the whole country, the global trade fair.

目標和意義 Purpose and significance
1、集中展現(xiàn)國際、國內葡萄美酒，助推濟南葡萄酒領域的快速進步和貿易；
2、提高濟南在國際葡萄酒領域的影響力和城市名片；

3、展會將進一步促成濟南在葡萄酒領域進步中的進步，理清規(guī)范市場競爭環(huán)境，謀劃全國化、中國化葡萄酒貿易中心和集散地進步戰(zhàn)略；
4、正確認識新期間酒類技術創(chuàng)新、消費升級、渠道變更等帶來的影響，強化互聯(lián)網思維，推動葡萄酒業(yè)轉型創(chuàng)新。

5、展會的展現(xiàn)窗口和買賣平臺將越來越多優(yōu)質的葡萄酒及烈酒引入，以滿足國家市場突出的消費需要，同時也為國內葡萄酒企業(yè)搭建一個推廣展現(xiàn)，交流合作的平臺，為國內企業(yè)更好的走上世界提供了良好的機遇。

1. Display the international and domestic grape wine, promote the rapid development and trade of Jinan wine industry,

2. Promoting Jinan undefineds influence in the international wine industry and city business card;

3. The exhibition will further promote the development of Jinan in the development of wine industry, clarify and standardize the market competition environment, plan the development strategy of national wine trade center and distribution center;

4. Correctly understand the influence brought by the technological innovation, consumption upgrade and channel reform of wine in the new period, strengthen the Internet thinking, and promote the transformation and innovation of wine industry.

5. The exhibition window and trading platform will introduce more high-quality wine and spirits to meet the huge consumer demand of the Chinese market. At the same time, it will also set up a platform for domestic wine enterprises to promote and display, exchange and cooperate. For domestic enterprises to better go to the world to provide a good opportunity.

主要活動 Main activities

1.“一帶一路”沿線中國葡萄酒莊及世界主產區(qū)中國葡萄酒莊推介會。

2.2019葡萄酒產業(yè)進步高峰論壇。邀請國內外葡萄酒領域專家演講，引領葡萄酒消費觀念，實現(xiàn)國內外葡萄酒廠商融合、進步。

3，舉辦備受消費者喜歡和關注的葡酒產區(qū)大師班

4，國內外葡萄酒品鑒會。

5，葡萄酒侍酒師大賽、花樣調酒扮演。

6，葡萄酒科普知識宣傳。

7，專業(yè)人士品鑒會，專業(yè)觀眾品鑒會

1. "Belt and Road" along the national winery and the world undefineds main production areas of the national winery promotion conference.

2.2019 Wine Industry Development Summit Forum. Inviting domestic and foreign wine industry experts to speak and lead wine consumption concept, to achieve the integration and development of domestic and foreign wine manufacturers.

3. Helding a popular and concerned by consumers of Portuguese wine production area master class

4, Domestic and foreign wine tasting.

5, Wine sommelier competition, pattern blending performance.

6, The promotion of popular knowledge of wine science.

7. Professional person and audience appraisal meeting

展出內容 Exhibit content

1、進口（國產）葡萄酒、冰酒、白蘭地、香檳、朗姆酒、威士忌、伏特加等；

2、葡萄酒釀造技術設施、酒飲器皿、酒杯、恒溫柜、葡萄酒包裝等。

1. imports (domestic) wine, ice wine, brandy, champagne, rum, whiskey, vodka, etc.;

2. Wine brewing technology equipment, wine drinking utensils, wine glasses, thermostat, wine packaging, etc.

招商、招觀思路 Idea of attracting investment

（一）展約定向邀請

1、重點邀請全球葡萄酒重點生產中國區(qū)域。如法國、西班牙、意大利、葡萄牙、美國、德國、摩爾多瓦、格魯吉亞、南非、智利、澳大利亞、新西蘭等中國的知名酒莊和品牌參展，重點的參展的酒莊如拉菲、卡思黛樂、柏翠酒莊、羅曼尼-康帝、拉圖、瑪歌、奧比昂、木桐、奔富、黃尾袋鼠、天鵝莊、拉夢多、歐柏龍等；

2、力邀國內知名品牌參展。如張裕、威龍、長城、王朝、通化、新天、豐收、云南紅、香格里拉、華夏等。

3、邀請國家各省、市各大自貿區(qū)、保稅區(qū)組團參展。如深圳、廈門、廣州、寧波、溫州、上海、青島、天津、北京等地自貿區(qū)，保稅區(qū)進口葡萄酒商組團參展。

（二）專業(yè)買家邀請

1、將邀請亞洲相干中國的葡萄酒代理商、貿易商到會訂貨洽購。

2、將組織全國各省、市的葡萄酒貿易和售賣商。如葡萄酒代理商、進口商、出口商、經銷商、批發(fā)商、售賣商、百貨商場、大型超市、葡萄酒門店、星級酒店飯店、高中檔餐廳和會所、免稅商店運營商、團購商，葡萄酒電商（淘寶、京東、蘇寧、酒仙網等電商平臺）等。

1. Targeted invitation for exhibitors

1.1 Focus on the invitation to the world wine production countries regions. Such as France, Spain, Italy, Portugal, the United States, Germany, Moldova, Georgia, South Africa, Chile, Australia, New Zealand and other countries well-known winery and brand exhibitors, such as Lafite, Casella, Bertrand Winery, Romani-Conti, Latu, Margo, Obiang, Mudong, Bonfu, Yellow tailed Kangaroo, Swan Village, Lamondo, Oberon, etc.

1.2 Invite domestic famous brands to participate in the exhibition. Such as Zhang Yu, Wei long, the Great Wall, dynasty, Tonghua, Xintian, bumper harvest, Yunnan red, Shangri-La, Huaxia, etc.

1.3 Invite all provinces and cities of China to participate in free trade zones and free trade zones. Such as Shenzhen, Xiamen, Guangzhou, Ningbo, Wenzhou, Shanghai, Qingdao, Tianjin, Beijing and other free trade zones, free trade zone, free trade zone to organize a delegation of wine exhibitors.

2. Invitation to professional buyers

2.1 Wine dealers and traders from Asian countries will be invited to order and purchase.

2.2 Will organize the national province, the city wine trade and the retailer. Such as wine agents, importers, exporters, distributors, wholesalers, retailers, department stores, supermarkets, wine stores, star hotels, restaurants and clubs, duty-free shop operators, group buyers, Wine ecommerce (T-MALL ,JD, SuNing, Jiuxian and other e-commerce platform), and so on.

展位價格:Booth price

國內展商：Domestic exhibitors

1、T類特裝光地：600元/㎡

2、A類簡特展位：14800元/18㎡，8800元/9㎡

3、B類奢華展位：6800元/9㎡

1.T special light floor:￥600/ ㎡

2. A Simple special booth:￥ 14800/18 ㎡, 8800 /9㎡

3. B deluxe booth:￥ 6800/ 9㎡

國外展商：Foreign exhibitors

1, T special:$:200 / M2
2, A simple special booth: $:2300/18 M2, $:1350 yuan/9 M2
3, B luxury booth: $:1100 / 9 M2

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